The Good Lab: First Ever Digital Marketing Workshop for NGOs

(Successfully Completed!)

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Workshop details

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Date: 08-8-2016 (Mon)

Time: 15:00-17:00

Venue: The Good Lab (L1, The Sparkle, 500 Tung Chau Street, West Kowloon)

Speaker: Cara Cheng of Digital Cause

Language: Cantonese

Price: FREE

Registration: http://goo.gl/forms/LnNZozKXq6cmPb0r2

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Aims of the workshop

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1. Collaborate minds of marketers from NGOs and social enterprises

2. Understand the challenges on digital marketing for good cause

3. Build best practices on digital marketing for nonprofit sector

4. Share latest trends and cases of digital marketing

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What will you learn from the sharing?

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1. Digital marketing strategy for NGOs and social enterprises

- Then vs. Now

- Digital life-cycle

- The PIE (Plan > Integrate > Execute)

2. Case study: how charitywater.org has reinvented the world of charitable giving

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If you have any questions, you may contact Michelle at michelle@goodlab.hk

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Look forward to seeing you at the workshop!

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